Most companies roll out new graphics every few years to try and keep an image of a company that you should spend your money on. You have lost a fan of your old livery planesIt’s horrible, very horrible. If the “enormous design team” flew planes as well as they designed airline logs, then they would crash and burn. Aircraft are almost always beautiful in the way the nose starts the shape, the wings stretch the form outward, and the tail punctuates the whole sculpture. It will certainly be recognizable.How could you *not* predict what Patrick would say? Is that pseudo-flag looking thing on the tail supposed to accomplish that?They would not incorporate any part of US Airways into the name or brand. And that tail! The eagle-flash logo should be on the tail instead.That Eagle logo looks like Greyhound.....I guess AA is now the Greyhound of the skies!!

The newer faux silver body paint is no longer beautiful, but boring and no longer sets it apart from the other airlines in the same way. Furthermore, I don’t have to spend 10-15 minutes reading a blog post to be irritated by American’s new horror, I need to take a glance out a terminal window.Design is absolutely about what Patrick likes, and about what I like, and about what you like.If it’s not about what the public likes, what’s the point in branding at all? It looks nothing like a bird anymore. I do, however, like that guy's take on a ne livery for American.IMO, the tail will take require some time to get used to. That style in itself is pretty dated (it was current more than 5 years ago). It adds more color to the fuselage and integrates the double A with the titles.As an English person this is just my opinion, but there are some things that are unique, wonderful and intrinsically beautiful American icons that should be updraded only with absolute sympathy, think Airstreams, Ford Mustangs, Rubicon Jeeps etc. I can see where they are going with the tail end but they are attempting to "say" too much in a small area as opposed to the front which is just the opposite - minimalist feel.I was thinking that the logo should be on the tail, but then their design sorta looks like the flag. It fits. I like the look, just having trouble swallowing the amount of money it takes to re-brand a company in the midst of bankruptcy proceedings and merger talks.

And while we’re at it, how about bring back the Lockheed Super Connie, for limited runs at inflated prices for nostalgia freaks?“If it’s not the worst corporate trademark I have ever seen, I don’t know what is.”When the former Bush maladministration was off nation building,John Bolton was installed as its representative to the UN. The tail inparticular defies explanationHIDEOUS. The DC-3s wore Flagship or Flagship Skysleeper titles above the wing with large AMERICAN titles above the classic AA Eagle logo within a roundel. ”That made me blow coffee thru my nose. Sure enough, Mr. Smith slipped the observation into a superb critique. The new tail, is actually my favorite part of the scheme.The chrome. It doesn’t say ANYTHING. That is itself is offensive, I want to live in america without seeing it’s colors. I also think the posters who said this was a strategy to come one step closer to a joint AA/USAir logo are probably correct and as such I don’t think the average flyer or average employee were the target audience. .

Moreover, change for the sake of change is just gratuitous.That is offensive to me. And The New American Airlines Livery Is… The Points Guy Jan 17, 2013 This post contains references to products from one or more of our advertisers. AA had a winner. Best AA paint job for me was the Astrojet theme.So we have a company that is bankrupt, can't fund its pension promises made to its employees, screwed alot of its creditors and bond holders, and has a uniformly angry and surly pissed off employee group, but - they found the money to repaint airplanes and re-brand gate areas . New Livery but same old negative attitude on board. it looks good but those two "slashes" in front,don't show the pride of "our flag"!

Old Livery vs New Livery Challenge: American Airlines. Have a great and safe day.We all like the old AA livery but we're airplane dorks, not the general public whose butt cheeks need to fill the seats. I’m a good bit younger that Patrick and I happen to agree with him.The new American logo looks a little bit too Web 2.0 to me. But even that looks amazing compared to this – which I initially thought was a photoshop joke.Ike, “A pilot commenting and criticizing the work of an enormous design team. There was room for change/updating their image but the balance of change was completely lost. Sad to say they used to be my favorite airline.I’ll bet anyone here $500 that American will revive the classic logo in one form or another within three years.American Airlines have made it perfectly clear that it will stand.An absolute disgrace. LAST MARCH, American Airlines unveiled its first major identity change in forty-plus years. It looks like somebody plagiarized and tweaked the greyhound logo for the side, then threw a Colgan-esque tail on it. The news broke as the carrier prepared to emerge from bankruptcy and prepared for its merger with US Airways.American had bucked more than three decades of design fads. I think this was necessary since planes like the 787 are composite, and will no longer be silver. That is one of the ways car companies hide their future model’s shape when road testing their still-classified cars.But American made it part of their permanent design. You don’t have to remind me of the United /Continental scheme after they merged. That was quite a cool if weird name. Gone from dowdy, fussy and old-fashioned to fresh, clean and modern. I think that was from back in the Crandall days....Very nice.

“[A]n eagle’s beak poking through a shower curtain” is brilliant. Aircraft still carried the Flagship names (but not the Convair 990s). Isn't your brand good enough as it is?