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Sometimes, it brings items — like the cherry blossom shake — back to the United States.Another way for Shake Shack to maintain its reputation as a global company is by opening up in airports.
Here's how the two compared. Irene Jiang/Business Insider
It took Danny Meyer, founder of the soon-to-be-public company Shake Shack, nearly 10 years after opening his first restaurant, in 1985, to open his second one.
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“Over time, we’ll think about tariffs and taxes and how they impact us.”On-the-ground sourcing is also a way for Shake Shack to engage with the community, Garutti said, and get high-quality ingredients from local vendors.Although Shake Shack tends to stick to its core menu, it does add local flair with some items.
For example, Shake Shack — a beloved New York-based chain founded by celebrity chef Danny Meyer in 2004 — has only 155,000 followers on Instagram, compared to …
Irene Jiang/Business Insider
Irene Jiang/Business Insider
When Shake Shack can’t use its US suppliers internationally, it has to come up with other solutions, which can be complicated.For now, Shake Shack is small enough to be able to adjust quickly to unexpected geopolitical pressures, Garutti told Romans.
Hottovy does not cover Shake Shack for Morningstar.Still, the strategy is a sign that Shake Shack is “aiming to be much more than just a national brand,” he said.To ensure that Shake Shack remains attractive to international consumers, the company tries to partner with the right international operators, and to closely replicate its core menu and add a local twist.Shake Shack prefers to use American ingredients in its global locations. Irene Jiang/Business Insider