and you may need to create a new Wiley Online Library account.Enter your email address below and we will send you your usernameIf the address matches an existing account you will receive an email with instructions to retrieve your username Have you created a personal profile? Attitude accessibility concerns how quickly an → attitude is activated from → memory. The attitude component refers to the individual’s attitude toward the behavior—whether the person thinks that performing the behavior is good or bad. Immediate and delayed Effects of media literacy training on third graders’ decision making for alcohol. Issue involvement is the relevance and salience of an issue or situation to an individual. Please log in from an authenticated institution or log into your member profile to access the email feature. Use the link below to share a full-text version of this article with your friends and colleagues. Health Communication.

Communication and social cognition: Theories and methods. Cooper, J. Attitude accessibility: The accessibility of an attitude refers to the ease with which it comes to mind. Login or create a profile so that It was further suggested that the manner of attitude formation affects attitude-behavior consistency because direct experience produces a stronger object-evaluation association and, hence, a more accessible attitude than does indirect experience.This research was supported by National Institute of Mental Health Grant MH 34227 to the first author.We use cookies to help provide and enhance our service and tailor content and ads. ACCESSIBILITY OF AN ATTITUDE: " Accessibility of an attitude is demonstrated quite often in couple's therapy, particularly when a trauma, such as an affair, occurred in the past- such recollections can lead to the reformation of feelings and attitudes that were present at the time it happened." There is no single dominant theory on attitude formation. By continuing to use this site you consent to receive cookies. Accessible constructs are those that are quickly retrieved from memory. Attitudes that are highly accessible from memory are likely to influence the allocation of attention and the degree of message elaboration, result in selective information processing, and influence behavior. you can save clips, playlists and searches For a number of reasons, communication scholars have neglected the attitude construct. In Attitude strength: Antecedents and consequences (pp. If an attitude is to "guide" behavior, the attitude must first be accessed from memory.

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Attitude accessibility theory. If an attitude is to "guide" behavior, the attitude must first be accessed from memory. the probability of a specific attitude being evoked from recollection upon confronting the attitude object. Two additional experiments indicated that repeated association of the attitude object and the attitudinal evaluation enhanced both attitude accessibility and attitude-behavior consistency. Attitudes that are highly accessible from memory are likely to influence the allocation of attention and the degree of message elaboration, result in selective information processing, and influence behavior. I have read and accept the Wiley Online Library Terms and Conditions of Use Attitude accessibility: Theory, methods, and future directions. The findings of the first experiment indicated that subjects could respond more quickly in a response-time task to inquiries about their attitudes when the attitudes were based upon direct behavioral experience with the attitude objects than when they were based upon nonbehavioral experience.

Attitudes that are more accessible from memory are more predictive of behavior, influence what messages are attended to, and how those messages are processed, and are more stable across time. 1. To learn about our use of cookies and how you can manage your cookie settings, please see our Register to receive personalised research and resources by emailAttitude Accessibility and Persuasion: Review and a Transactive Model/doi/pdf/10.1080/23808985.1997.11678942?needAccess=true The theory of planned behavior, developed by Martin Fishbein and Izek Ajzen (Ajzen, 1991; Fishbein & Ajzen, ... Determinants, consequences, and correlates of attitude accessibility. The attitude accessibility theory was used among the relationship of the boys.

Attitude formation is of particular interest to psychology because attitudes often direct behavior. Attitude Accessibility Theory Edited by: Stephen W. Littlejohn & Karen A. Foss Subject: General Media, Communication & Cultural Studies , Communication Theory Read this article to learn about the theories of Attitude are : 1. 2007. pp. (2009). Attitude accessibility concerns how quickly an → attitude is activated from → memory. Cognitive-Consistency Theories 2. Hillsdale, NJ: Lawrence Erlbaum; Fazio, R. H., Powell, M. C., & Herr, P. M. (1983).