The campaign expanded the brand’s reach within the relevant target audience of sports enthusiasts.The beer brand used the #StacheForCharity hashtag campaign in March 2018. For each post, Disney donated $5 to the charity.Due to the charitable nature of the campaign, it instantly went viral and was also supported by several celebrities and philanthropists.
From their #lifeneedsflavor campaign — which started in 2017 — to the currently ongoing #wishflavors campaign, the brand has created several successful hashtag campaigns over the years.One of the most memorable hashtag campaigns for Lay’s is the #DoUsAFlavor campaign during which they asked people to vote for their favorite Lay’s flavors and win $1 million for the winning flavor.For example, in the post below, an Instagram influencer promoted the #DoUsAFlavor campaign to her massive following of ~1.2 million people.This campaign is a good example of how contests can further drive the popularity of hashtag campaigns.
In 2007, Chris Messina proposed If you’re thinking about how to promote, they can be a great way to get attention on you, your brand, or an event.
The hashtag campaigns that have been the most successful invite their audience to share their own experiences with a particular brand. This is a great example of how you can run successful hashtag campaigns using humor as the key catalyst.This is one of those hashtag campaigns that use a social cause to maximize a brand’s reach. Millions of Uber users complimented their drivers by using the hashtag #BeyondFiveStars. Back then, this was for a particular event (Chris Messina used it to create a channel for This is the fun (or tricky) part, depending. And yet, years later, hashtags are not just a part of Hashtags not only make sure that your content reaches a relevant audience, hashtag campaigns, if done right, can also help you maximize your brand’s reach.To help inspire you for your next hashtag campaign, we have curated a list of 15 of the most successful hashtag campaigns.Lay’s often uses hashtag campaigns as part of their social media marketing strategy. Charmin’s unconventional take with #TweetFromTheSeat. This helped the campaign to reach millions of viewers. For example, in the post below, an Instagram influencer promoted the #DoUsAFlavor campaign to her massive following of ~1.2 million people. The success of this L’Oréal campaign just further reinstates this point.Disney started this hashtag campaign in collaboration with the Make-A-Wish foundation. The #WeAreCisco hashtag is popular on Twitter but where it's really shining is Snapchat. Because of its social impact and the importance of the topic, the hashtag went viral.Although the campaign was first launched in 2016, the brand revamped and promoted it further in 2018, in collaboration with TIFF’s #ShareHerJourney campaign. The brand also featured some of the most-complimented drivers in a series of Hashtag campaigns have emerged as a creative and easy way to get your branded content to go viral. The campaign was started by Twitter user, Joanne McCoy, to let the Audi brand know how much she wanted an R8. This helped the brand reach millions of people who follow the influencers.
Trying to connect people to your event? And that’s certainly the case with Airbnb’s campaign from 2017 revolving around the hashtag #WeAccept . Cisco is very vocal about its talent branding efforts blogging about its goals and results. Additionally, the brand launched a website for its customers to order coke bottles with personalized labels.The labels included either the name of the person you share the Coke with or the location where you shared a coke.Creating happy experiences for your customers can help you earn positive reviews and The beverage brand, Coke, also used film and sports celebrities, such as Selena Gomez and David Pollack, to promote the hashtag. The theme for such campaigns can be to support a social cause or charity. 10 Examples of Brands Successfully Using Company Hashtags 1) Cisco. The brand also got tons of free user-generated content, which further expanded the campaign’s reach.When we talk about funny hashtag campaigns, this one would definitely be in the top ten.