Indigo Airlines does a lot of promotions through billboards/hoardings. Both these sets of people are curcial part of the marketing mix as they determine the level of information to be passed on to the customers. Moreover the check in counters of Indigo all over the country has banners which has “India’s coolest airline” featured on it. The aim of the promotions is to increase the user base and also rope in new customers.Its Broadway campaign which announced Indigo Airlines going international was done by Wieden+Kennedy creative agency. The decision regarding product line has to be balanced between complexity of the present products and service required, and available niche space available in the market place. The airline industry came into existence later but has a humongous impact on the way people travel. Since globalization happened it has changed the way how marketers look at international markets and how consumers perceive international products and services. In the marketing mix of Indigo airlines the price plays a major role in it. It has “hold and pay” facilities which allow their customers to hold their bookings for a brief amount of time. Price is what gives Indigo its edge over other competitors, therefore it is an important component of it marketing mix. 2. Indigo Airlines provides low cost air transportation service to the consumers. Indigo Aviation needs to choose whether it wants to implement a distribution system which is – Direct, Indirect, or Both.
Market Development Requirement – One of the most prominent functions of channel is market development. Indigo Aviation can think of ways - how features and value can be added to existing brands that help them in consolidating and increasing their market position. They do not accept perishable shipments like seafood, dairy, plants, meat. As a matter of fact, there are about 29 current Indigo destinations but expansion is ongoing. Introduction to Marketing Mix Analysis - Product, Price, Place Promotion I am unable to cover so many articles. The operations and management of Indigo Airlines is headed by Mr. Aditya Ghosh who is the president and whole time director of the company.This article has been researched & authored by the Browse 4Ps Analysis of more brands and companies similar to Indigo Airlines Marketing Mix. reducing purchase lot size thus enabling opportunities for individual customers to buy products, providing customers information about the products , logistics, after sales services and installation services, enabling product customization options at the point of sales, providing extensive product assortment using product line – breadth, length, and depth, providing product quality assurance,and easy availability of the products to end consumers . Indigo Airlines has fulfillment centers where customers can book and pay for their tickets. EMBA Pro Marketing Mix 4P Analysis for Indigo Airlines case study. Marketing mix of airlines industry Career Risers . GoPro use this strategy extensively. Email Marketing can help the Indigo Aviation to reach out high probability prospects based on the data collected by the company using its kiosks, trade marketing, and customer survey. The companies are not associated with MBA Skool in any way. While that is the case, the airline has ensured that its core strategies are maintained. The case focuses on the profitability of the Indian aviation industry and explains how Indigo Airlines, a new entrant in the Indian aviation space, registered profits within three years of its inception while its competitors continued to struggle with losses. These people associated with the marketing mix are more like participants who gives clues about what to expect from them. You can download Excel Template of Marketing Mix & 4P Analysis of Indigo Airlines
The case demonstrates how a firm incorporating innovative business practices can not only survive but also earn abnormal profits.
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There are two major Channel of Distribution related decision criteria – They Augmented product are-• Online booking • Variety of meal options • Pick up and drop service • Mobile ticketing 2.Price Price is one of the major marketing mix for any industry.
In a highly competitive strategy with dynamic pricing the strategy may not be feasible. Customer Willingness to Search & Travel to Purchase Good – If the customer willingness is high then company has a strong brand awareness and brand loyalty. Starting its services with six aircrafts on 4th of August 2006, IndiGo … Feel free to connect with us if you need business research. Over the years it has become India’s most preferred airline due to its low cost fares and high quality. This is one of the reason why Apple stopped selling its plastic phones as it negatively impacted the image of the company as a deliverer of superior hardware products. Indian aviation industry is very competitive and is struggling with competition from other modes of transport as well.
Currently it has 15 Airbus320 NEOs. 1. The airline flies to, from and within New Zealand, directly serving 53 cities in 16 countries, including 27 destinations within New Zealand. It is likely to make or break the brand image. Marketing is all about planning, concept…Air New Zealand serves only six of the domestic destinations; subsidiaries serve the remaining 19 destinations.Air New Zealand, founded in 1940 as Tasman Empire Airways Limited, is New Zealand’s national airline. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Below the line promotion options are- … Otherwise Indigo Aviation can do the operations on its own. Indigo airlines marketing mix 1. Introduction IndiGo is an Indian budget airline company headquartered at Gurgaon, India.